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The End of the Line for Glowelle

Nestle pulls the plug beauty-from-within beverage.

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By: TOM BRANNA

Editor, HAPPI

Glowelle, a beauty-from-within beverage based brand backed by Nestle, is no longer available for purchase.

According to a post on its Facebook page, the firm remains “committed to the beauty-from-within category and are currently developing the next generation of Glowelle products.”

The Glowelle line, which rolled out in 2008, included ready-to-drink bottles and powder stick pack kitssold at Neiman Marcus stores and Bergdorf Goodman as well as online.

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